Electronics follows the same model as other business-to-business industries: key customers typically account for a huge proportion of revenues and profits.

TKO’s direct marketing practice helps electronics companies protect and increase key account revenues. We will help you develop effective processes and policies – such as data practices and lead-management systems – and implement customer relationship programmes.

Use TKO if you need to implement:

• New or redesigned websites or microsites
• E-mail marketing campaigns
• Online advertising campaigns
• Customer loyalty programmes
• Customer penetration programmes
• Key account management support
• Customer relationship programmes
• Lead generation campaigns
• Channel marketing support

For a free consultation on e-mail marketing – or another direct/digital marketing issue of your choice – contact Guy Forster on +44 (0)1444 473555.