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TKO is a specialist electronics industry marketing communications agency, serving the whole of Europe from its base in the UK. TKO’s client list features companies from many different sectors of the electronics industry, including semiconductors, passives, distribution, test and measurement, embedded software and EDA.
Our specialist knowledge of the electronics industry media benefits our clients in many ways. In planning PR and advertising campaigns, we bring to bear an exhaustive knowledge of Europe’s professional electronics publications.
Since we enjoy productive relationships with editors at every important electronics title in Germany, France, Italy, the UK, Sweden, Finland, Denmark and elsewhere, clients can quickly get their messages heard by the leading editorial decision-makers.
And our technical writing and creative capability delivers material tuned to the specific interests of electronics design engineers, specifiers and buyers.
Founded in 1995, TKO has consulted on hundreds of client engagements. Using that long experience, we have developed a model for planning strategic marketing campaigns aimed at electronics companies.
Via our unique EcoSystem business analysis process, you can gain insights into the potential impact of marketing communications decisions on your business – on customer penetration, customer loyalty, sales and profits. You can work with us to ensure that your European marketing communications investments are directed towards the activities that will generate the greatest return. The results are often surprising, and sometimes conflict with a client’s original assumptions about the right direction for their marcom plan.
That’s part of our value as experienced, specialist electronics marketing professionals. We will advise what we believe is best for your business, not what we think you are expecting to hear.
TKO runs long-term PR programmes on behalf of clients aimed at electronics publications and opinion-formers everywhere in Europe. We help clients with every aspect of their PR programme, from planning and content-generation to media training and editor outreach.
You can call on TKO for:
- Press Relations planning
- Long-term media relations programmes
- Online reputation management
- Product launch campaigns
- Press tours
- Press representation at trade exhibitions
- Media surveys
- Media research
- Technical article creation
TKO’s experience in the electronics industry enables us to provide you quickly with insightful, actionable media advice and research. Work with TKO and you will find the most effective means to reach your advertising objective.
TKO’s media services include:
- Media research
- Campaign planning
- Media buying
- Advertising production (print and online)
TKO understands intimately the core design engineer audience that is most often the focus of promotional campaigns in the electronics industry. You can brief TKO’s creative team quickly and easily, and look forward to creative concepts and executions perfectly tuned to the attitudes, opinions and interests of design engineers or electronics buyers.
Electronics follows the same model as other business-to-business industries: key customers typically account for a huge proportion of revenues and profits.
TKO’s direct marketing practice helps electronics companies protect and increase key account revenues. We will help you develop processes and policies – such as data practices and lead-management systems – and implement customer relationship programmes.
Use TKO if you need to implement:
- Customer loyalty programmes
- Customer penetration programmes
- Key account management support
- Customer relationship programmes
- Lead generation campaigns
- Channel marketing support