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Business Type: EDA tools distributor
Campaign type: Direct response advertising
Textbooks tell marketers that the most effective way to generate response from promotions is to offer potential customers some special value that they can only get by responding promptly.
That’s the theory – and a campaign devised by TKO and its client Parallel Systems proved it beyond doubt as waves of customers telephoned in to the company to redeem an offer promoted in a series of small advertisements.
We live out this commitment to our industry through our unique EcoSystem consulting model, through our Apprenticeship programme for new entrants to electronics marketing, and through our investment in learning and networking at the industry’s leading exhibitions and events.
Business Type: Analogue semiconductor manufacturer
Campaign type: Technical article programme
Many small and medium-sized semiconductor companies unintentionally keep their technical expertise hidden. Often the designers of an IC are the people who best know why an OEM should use it – but manufacturers typically find it difficult to get them to articulate the argument to the outside world.
This was the problem that TKO addressed for austriamicrosystems when it instituted a technical article programme for the company in 2010.