TKO IP Club I Newsletter October 2011
IP Club E-Guide: Is search advertising less important than we think?
|
Are Google Adwords, or even online advertising in general, being over-used by business marketers? This month’s e-guide argues that marketers attach too much importance to the source of click-throughs to their website. While a banner ad might nudge the customer, the heavy lifting of the marketing process is done by other, more influential channels. Find out why you might be pushing too much of your budget into online advertising. Much of the buzz at London’s ad:tech exhibition this month was around advanced analytics, and the ability to trace the source of visitors to your website. We discuss whether this technique is helpful for electronics marketers in the longer term. This issue of IP Club has a digital theme. And if you would like help or advice on any aspect of your company’s digital marketing, TKO — the team behind the IP Club — will be pleased to help. Just contact me to know more.
Enjoy reading! Guy Forster |
In this issue: Marketers might be attributing too much importance to the last click before a visitor reaches their website. Are you spending too much on pay-per-click advertising? Read more... Technology makes it possible to do telephone follow-ups to visitors to your website. But just because something is possible does not make it desirable. Find out why we should avoid stalking our customers. Read more... Got an interesting issue you would like TKO to cover? Email us your suggestions today at: ipclub@tko.co.uk.
|
