Using Minerva for PR Reporting

Coverage is probably the first thing you have in mind when assessing how your PR is moving ahead. Minerva can provide you with some useful information to make your judgement on this.

Accessed whenever, wherever, our online PR reporting reveals exactly what conversations we have had with your key editors, what their views are on your company, the progress of article opportunites as well as in-depth analysis of what sort of coverage your company is getting. Updated twice a week, Minerva will truly offer you the latest information on your PR successes!

Moreover, our clients have found this particularly useful when preparing their own internal marketing reports.

From Minerva’s PR Reporting you can swiftly move on to our Media Base, which gives you access to a vast amount of readership and editorial data on all the European electronics magazines. Please see our Media Base section for detailed information on how you can benefit from using this system.