With EcoSystem as the cornerstone of TKO’s philosophy on helping our customers get to where they want to be, we have a strategic approach to marketing communications. We pride ourselves on putting lots of thought into any tactical activities we do for you.

Minerva was the goddess of wisdom, skill and contemplation. We therefore felt that Minerva was an appropriate name to attribute to our online reporting system.

In the same way as you are responsible for making your marketing budget stretch far enough to generate good results, we take accountability for delivering the tactical actions identified as the means to fulfil the strategic marcom plan we created with you.

Minerva is a valuable tool for our customers, whereby you can get an instant idea on how your editor relationships are progressing or how your media placements are moving forward.

"TKO has solid relationships with members of the media, strategic focus and hands-on practice. We look forward to working together for a long time to come".

Angie Lynch
Director of Public Relations - Espial