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A guide to e-mail marketing law in Europe
Do you intend to run e-mail marketing campaigns to electronics companies in Europe, but worry about how to comply with the law? Many marketers are concerned that, by e-mail marketing to customers and prospects in Europe, they will break 'privacy' or 'spam' laws, and face fines or other punishment. This e-guide tells you what you need to know, and where to go for comprehensive legal information on the topic. back to top
Why more expensive online advertising in electronics could bring better value to advertisers
Should electronics marketers be using online media in preference to traditional print magazines? Online readerships are growing fast, but are publishers losing a valuable asset – a known, audited circulation – when they move online? This article argues that advertisers should be careful in their evaluation and measurement of unaudited online circulations, and calls for publishers to investigate more widespread registration of online readers. back to top
Online marketing: four crucial basics that your competitors are getting wrong
Get the fundamentals of online marketing to the electronics industry right with this guide to 'The four crucial basics that your competitors are getting wrong'. back to top
Datasheet directories emerge from the shadows
How do you reach electronics design engineers exactly at the point that they are evaluating new components? SupplyFrame Media thinks it has the answer: datasheet directories. Plain, functional, unadorned by editorial, these sites attract huge visitor numbers. Read TKO's guide to this unconventional advertising vehicle. back to top
Sweden’s electronics market: a guide for marketeers
Would you like to know more about marketing to electronics companies in Sweden. Read TKO's guide to the Swedish electronics industry – its companies, its media and its culture. back to top
Does the online model of ROI in advertising make sense?
In the electronics publications that serve Europe, print magazines are maintaining their circulation numbers at the same time as online readership grows strongly. So does the rush by advertisers to buy online click-throughs really represent a good investment of advertising dollars? This article debates the question and argues that marketers of electronics companies have to think carefully about what advertising results will really contribute to their business. back to top
Technical articles: a fresh look at the familiar ‘problem/solution’ formula
Technical articles can often be dry: informative, but hard to read. This personal guide to article-writing by TKO's technical writer suggests that authors who contribute articles to magazines could have more impact and win a greater readership if they understand and play on the motivations of readers. back to top