Email not displaying correctly? Click here to view it in your browser. TKO IP Club I Newsletter July 2010
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Datasheet directories emerge from the shadows |
If you ask an electronics component marketer to define the individual they would most like to reach with a product promotion campaign, the answer will probably be, ’A design engineer who is actively searching for and evaluating components for an end product design.‘ This is exactly the audience profile of a collection of datasheet directories that, so its promoters claim, attracts a remarkably large number of visits: 15 million page views per month at last count, from around 3 million unique users. You can read IP Club’s analysis of the datasheet directory phenomenon here. In ‘A dream audience for component advertisers?’, we ask where directories should fit in advertising campaign plans. As you’ll see in ‘Ugly but effective’, the directories are never going to win style awards – but there’s a reason that they appear to work. Directories set their own rules about creative design – these are explained in the IP Club guide to the advertising options. Finally, if you would like more detailed advice on implementing lead-generation or product promotion campaigns to the electronics industry, contact TKO, the agency behind IP Club, and we will help you evaluate all the media options open to you – including datasheet directories. |
For help and advice on media campaign planning, contact ipclub@tko.co.uk or call: Dream audience for component advertisers Datasheet directories attract design engineers in their millions. Function is more important than form in the world of directories. Advertising on datasheet directories The rules of ad design on datasheet directories. Support is available for researching, evaluating and implementing directory campaigns. |
