Media planning and
buying
Backed up by our strategic thinking (ie EcoSystem), our
media team will ensure your advertising messages appear
where they will reach whoever it is that you want to influence.
Based on our in-depth knowledge of the European electronics
press and established relationships with advertising representatives,
we can help you make the right media choices and implement
effective advertising strategies to help you hit your business
goals.
In
addition, TKO’s media team knows how to make
sure your message is delivered and received loud and clear,
and to make a small budget generate valuable results. To
achieve this, we will
- Plan your media schedule
- Book and buy space (incl. negotiation of rates)
- Manage copy schedules
- Handle advertisement production
As
a TKO media customer, you will automatically gain access
to Media
Base , TKO’s own index of the European
electronics press. It provides you with a uniform way to
compare the readership statistics of all the European electronics
magazines – a valuable resource to our clients as
comparing readership information provided by publishers
is difficult due to varying country-specific practices.
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